Templates

UGC ad script templates

Eight templates that cover most UGC ads. Each one lists the beats in order, the line to say and what to show. Square brackets are yours to fill. To fill one automatically with timings, use the UGC script generator.

Cold audience

1. Problem → solution

Best for: products that fix a clear, everyday annoyance.

Beat	Share of time	Say	Show
Hook	12%	If you [problem], stop scrolling.	Face to camera, close. Text on screen repeats the line.
Problem	20%	I used to [problem]. I tried everything and nothing stuck.	Show the problem happening: the mess, the struggle, the before.
Discovery	18%	Then I found [product].	Pick up the product. Hold it near the lens so the label reads.
Demo	28%	It [what it does], so now I [result].	Use it on camera, one continuous take. Show the result.
Proof	10%	[proof you can show]	The after shot, or a close-up of the result.
CTA	12%	[offer] [call to action]	Product in hand, point to the caption or link.

Cold audience

2. Unboxing and first impression

Best for: products with good packaging or a satisfying first use.

Beat	Share of time	Say	Show
Hook	12%	It's here. Let's see if [product] is worth the hype.	Package in frame, hands ready to open.
Unbox	22%	First thing I notice: the packaging.	Open it in one take. Let the sound carry it.
First touch	22%	Okay, it [what it does].	Close-ups of texture, size in hand, details.
First use	26%	Trying it right now. [result].	Use it straight away. React honestly.
Verdict + CTA	18%	For [audience]? Yes. [offer] [call to action]	Product next to face, final look to camera.

Cold audience

3. 3 reasons I switched

Best for: replacing a product people already use.

Beat	Share of time	Say	Show
Hook	12%	3 reasons I switched to [product].	Hold up three fingers, product in other hand.
Reason 1	22%	One: it [what it does].	Demo the feature.
Reason 2	22%	Two: I finally [result].	Show the result or the moment it matters.
Reason 3	22%	Three: [proof you can show]	Proof on screen: reviews you are allowed to show, a result, a comparison.
CTA	22%	If you [problem], try it. [offer] [call to action]	Face to camera, product in frame.

Cold audience

4. Before and after

Best for: visible results: cleaning, beauty, home, fitness, styling.

Beat	Share of time	Say	Show
Hook	14%	Watch this.	Start on the after for one second, then cut to the before.
Before	22%	This is what it looked like. [problem].	The honest before, same angle and light you will use for the after.
Process	30%	All I did was use [product]. It [what it does].	Speed-ramped process in one location.
After	18%	And now: [result].	Same framing as the before. Hold for two seconds.
CTA	16%	[offer] [call to action]	Product beside the after.

Warm audience

5. Day in my life

Best for: products used daily, lifestyle and wellness.

Beat	Share of time	Say	Show
Hook	12%	A normal day as [audience], and the one thing I never skip.	Morning shot, natural light.
Routine	30%	Morning, then work, then the gym.	Three or four quick clips of the day.
Product moment	30%	This is where [product] comes in. [result].	Product used in context, not on a table.
Reflection	12%	Honestly, it [what it does].	Calm, face to camera.
CTA	16%	[offer] [call to action]	End of the day, product in frame.

Retargeting audience

6. Objection buster

Best for: retargeting people who viewed but did not buy.

Beat	Share of time	Say	Show
Hook	14%	I almost didn't buy [product] because I thought [problem].	Face to camera, a bit sceptical.
The doubt	20%	I thought it would be another thing that doesn't work.	Product on the side, not hero yet.
What happened	32%	Turns out it [what it does], and I [result].	Demo that answers the doubt directly.
Proof	16%	[proof you can show]	Result or close-up.
CTA	18%	[offer] [call to action]	Product in hand.

Cold audience

7. Outfit transition

Best for: fashion, footwear and accessories.

Beat	Share of time	Say	Show
Hook	15%	Weekday fit vs. weekend fit.	Text on screen. First look, full body, mirror or selfie.
Look 1	30%	This is [product] dressed up.	Turn, walk, show the fit and how it moves.
Transition	10%	(visual only)	Snap, jump or cover the lens. Cut on the movement.
Look 2	30%	And this is how I wear it on the weekend. [result].	Same spot, same framing, second look.
CTA	15%	Which one? [call to action]	Both looks side by side or a quick flick back.

Any audience

8. Talking-head review

Best for: any product; the default format to test first.

Beat	Share of time	Say	Show
Hook	12%	Honest review of [product] after using it every day.	Face to camera, product in frame.
Who it's for	16%	If you're [audience] and you [problem], this is for you.	Face to camera.
What I like	34%	It [what it does]. That means I [result].	Cut to B-roll of the product being used.
The catch	16%	One thing to know before you buy: it's not for everyone.	Face to camera. Be specific and honest.
CTA	22%	[offer] [call to action]	Product in hand.

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Questions people ask

What is a UGC ad template?

A fixed sequence of beats (hook, problem, demo, proof, call to action) with a line and a shot note for each. You swap in your product details and film it in your own words.

Which template works for most products?

The talking-head review. It suits almost any product, is quick to film and is a good control to test the other formats against.

Can I use these templates for TikTok, Reels and Shorts?

Yes. They are written for 9:16 vertical video and work on any short-video platform. Keep text inside the middle of the frame so platform buttons don't cover it.

How do I fill a template fast?

Use the free UGC script generator. Enter your product once and it fills any of these templates with timings for 15, 30, 45 or 60 seconds.